How to Improve Inboxing In Email Marketing

Email marketing procedure is an age old practice to promote business sights by giving them enough exposure through online promotions. Getting in contact with a proper bulk email service provider is required in order to get the maximum benefit of reaching out to the mass in a short span of time. This is one of the most profound techniques used by the company’s sales team to reach their target audience as per the company norms. Email marketing generally comprise of donation, business request, solicitation, advertisements etc. to encourage sales growth of an industry.

Before we proceed further here is a little pro tip for you. These days using emojis in your emails have become an underused asset. For example, you have accidentally released a bugged update on your app or software so you blast an email about how apologetic you are. You can add a deep and meaningful message and insert a pleading emoji within the email to emphasize that you are pleading for forgiveness. It has been stated by business.com that these types of emails add a personal approach making it more effective in some cases.

Bulk email service is a next level email marketing strategy. Here is a list of some providers of best bulk email service:

  • Digital aka
  • Mailgun
  • Elastic email
  • MailerQ
  • Tipimail
  • Mandrill
  • Sendgrid
  • AmazonSes
  • Postmastery
  • Mailjet
  • Pepipost
  • MySMTP
  • Sparkpost
  • Postmarkapp
  • Newsman
  • Leadersend

About the Bulk email service provider

The method of sending an email to a larger group of people with just one click and making sure that the content you want to provide to the mass reaches them is known as bulk email service provider.

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The following are the beneficiary elements of using bulk email service provider

  • Better mass targeting

Being successful in promoting your business requires an efficient marketing strategy. This method of promoting business sites gets easier through email marketing as it is possible to reach out to a broader section of people across the world in just a click. Irrelevant of the business size, even if it is a start-up, all companies require promoting their creativity with whatever means required. Reaching out to a responsive mass of people can help in the growth of the company. Bulk email service has made it a lot easier these days.

  • The cost efficient

In the modern era of better technological tactics, the main concern of every entrepreneur should be rendering cost effective business promotion. There was a time when leaflet printing was the only way to reach out to people. The cost of printing and then the labor charge of distribution of the leaflets and pamphlets were all added to the financial part of the company. The finer method of promotion, bulk email service provider, you can cut off the useless costs.

  • Higher customer response

Bulk email service provider ensures your promotional email to make a spot in your recipient’s inbox. Even though ISP is continuously checking for spam emails, with proper content it can make a space in the inbox. In this modern world, people have no time for business promotional videos over radio or television. Apart from that, now a day this email marketing is a better option over promotion through social media.

Bulk email service ensures

  • Creating and editing email templates

Creating and editing email templates using intuitive designing tools.

  • The promotional mail

Every promotional mail will reach your receptors inbox.

  • Efficient management

Efficient management of an ocean of dedicated and potential IP addresses.

  • The personalized authentication

You will get personalized authentication of DMARC, DKIM, etc.

  • Get all the record

If you want you can keep a record of the email performance in real time.

Selecting the best bulk email service provider

At the end of the process, acquiring the best possible results is what should matter. The beneficiary elements offered by the provider are a must thing you must have in knowledge.

Hereby, are some points that you should keep in mind before choosing a provider that fulfills the bulk email service

  • Communicative skills must be faster
  • Time and effort reduction quality should be present
  • Successful Email delivery rates should be high
  • It must guarantee 100% bulk friendly apparatus
  • SPM, DKIM, DMARC and other setups must be provided
  • The provider must not be affected by port 25 blocking issues
  • It must have a secure SSL connectivity
  • It definitely should provide 24×7 assistance via calls, live chat or email
  • It should provide facilities of sending the email in both the Text and the HTML format
  • Another major criterion that should be covered is that it must give you the accessibility of sending marketing emails from anywhere on the globe.

All about inboxing in email marketing

  • Email inboxing is the set of processes that determine whether your email will land in your subscriber’s inbox or not.
  • Now you might be wondering why your emails would not land in your targeted subscriber’s inbox. The reason behind this is simple. All the mail box providers examine various aspects of an email sender and email content to prevent users from spam and malicious content. The fun fact is that you don’t have to be a spammer to get your emails land in spam! It is quite possible that your emails never reached subscriber’s email inbox because of the various issues like bounces blacklists, domain & IP reputation and so on.
  • Getting your email to the targeted inbox is way harder than you think. If you are just sending 100 to 200 emails you are probably doing fine. But if you are going to send 10000 emails or more than that then the challenge is how to get those emails delivered in your targeted consumer’s inbox.
  • You should hire a bulk email service provider and send 100,000 emails or more than that. But they will never see the daylight of an inbox or you can be sending 10,000 emails that hit inbox all the time and get zero attention of the consumer. So choose the bulk email service provider wisely.

Things to keep in mind while hiring a bulk email service provider:

The bulk email service provider must ensure the following aspects to give you the maximum inboxing-

  • Automatic bounce handling feature
  • Person to person support
  • Programmatic bulk email sending via SMTP or API
  • Dashboard showing the performance so far
  • Automatic email throttling
  • Dedicated IPs for selected senders
  • Consumer vetting process
  • And last but not the least; an option for a free trial.

So, if you want to establish your start-up venture in this highly competitive market and give your business the edge you always dreamt of then opt for a bulk email service ASAP!

By Clare Louise
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