In today’s business world, your brand is everything. It’s how customers perceive your company, and it can make or break it. It’s vital to understand why it is so important to get it right. But even the most well-intentioned businesses can make branding mistakes that can cost them growth.
Working with an SEO Boise marketing team can help you hit the mark when it comes to your branding. From there, they can assist you with a well-developed marketing plan as well. As a business owner, you want to do everything you can to ensure you’re making the most of your resources. With something as important as your brand, why wouldn’t you use the professionals?
To continue learning about the pitfalls you should avoid when it comes to branding, here are four of the most common branding mistakes and how to avoid them.
It’s Important to Get Your Logo Right
There are many things to consider when creating a logo for your brand. If you don’t take the time to do it right, you may end up with a logo that is too complicated to change down the road. Here are three common mistakes that people make when designing a logo for their brand.
Not considering the company’s values: A logo should represent the core values of your company. If you don’t take into account what your company stands for, your logo will likely not reflect that.
Not making it unique: A logo should be unique to your brand. It shouldn’t look like anyone else’s logo in your industry. If it does, people may confuse your brand with another one.
Not making it scalable: A logo should be able to be used in a variety of formats and sizes.
Not Letting People Know What Makes Your Brand Special
Whether it’s your tagline, your mission statement, or a headline on your homepage, if you don’t tell people what makes your brand unique, they’ll leave your site before you know it.
Explain what you do and why it’s important, and don’t do any of the following:
- Use of too many buzzwords
- Use vague terminology
- Not letting people know what problems you solve
- Making your content too close to what the competition is saying
Not Following Brand Guidelines
You probably know this, but a brand is so much more than just a logo or a name. It’s the feeling customers get when they interact with your business. And if you don’t know who you are, neither will they.
Creating strong brand guidelines is essential to any business, big or small. Without them, you risk becoming just another faceless company in a sea of sameness. Your guidelines should show what makes you different and how you want customers to feel
when they think of your business.
Following What’s Trending Rather Than Sticking With Your Brand
We are living in an age of perpetual consumerism, where our attention is always being drawn to the latest news, fast fashion, and social media updates. That indicates that there is always a topic that is gaining popularity, whether it be a hashtag, a story, an article of apparel, a design style, an event, a song, and so on.
It is essential to keep in mind that these waves will eventually recede. You need to keep your eyes on the goal so that you don’t squander valuable time and resources on invaluable returns. This is because some businesses get lost in the tide of incoming and outgoing trends, and as a result, they often fail horribly. However, you should keep your eyes on the prize.
Thinking Locally Instead of Globally
Even if your company has deep roots in the community where it operates, you can’t escape the fact that our world is getting more and more diverse. You really do not want your company to be linked with anything negative, especially ignorance or ethnocentrism.
The following are the most effective ways to make clients from a diverse range of backgrounds feel welcome:
- Make use of terminology that can be comprehended by all.
- Make an investment in translation services from a reliable company.
- Practice cultural sensitivity
- Include everyone, and make sure their opinions are taken into account.
- When going into uncharted territory, it is important to do your research.
Not Valuing Character and Content
For the purpose of reiterating your value proposition, mission, products, and services, your brand should transmit a message that is constant throughout.
On the other hand, each channel or platform offers the possibility of developing a distinctive perspective or persona for your brand. As long as consumers are aware of the values represented by the brand, consistency can take a second seat.
What exactly is the objective of posting the identical message on all of your social media accounts, including Twitter, Facebook, and LinkedIn? This appears to be quite
repetitious, and as a result, people will probably tune out or ignore some channels.
Not Paying Attention to the Public
It’s possible that the general public has a negative impression of your brand. However, rather than attributing this to unfavorable circumstances or blaming others, it’s time to get down to business and figure out how to turn that frown upside down.
Polls should be taken, responses should be compiled, research should be carried out, the positive press should be dusted up, a fantastic new campaign idea should be conceived, and if all else fails, one should return to the drawing board. To avoid colliding with a massive iceberg, you must ensure that the ship is steered in the correct direction.
Not Taking Responsibility
The ability of a company to effectively manage a crisis is critical to the public’s opinion of the company’s brand. Think about a time you can remember when a famous brand or person was portrayed in a negative light. How long did it take them to rebuild the brand? For some they never gain the trust back that they once had.
All too frequently, incidents of this nature can have repercussions for a brand that are felt well into the future. And while the appropriate infrastructure should be put in place to limit the likelihood of future accidents, when accidents do occur, it is a brand’s only line of defense to appropriately address the problem. This is true even if the required infrastructure has been put in place.
Conclusion
Whether you are a new company hoping to avoid some of these mishaps or a company on the mend, you need to consider the benefits an SEO Marketing team can provide you. This includes the support you need to avoid some of these pitfalls in the first place. At bearfoxmarketing.com, you will see the services we provide, and you can connect with one of our specialists. We can help you build your brand in a way that is stable!
