Your logo is the key to instantly communicating something fundamental about your brand to consumers — but how do you make sure that message comes across with strength? The best logos remain recognizable virtually the world over, with their ubiquity especially apparent in their home markets. Consumers instantly understand something about products branded with the Nike swoosh, the Google G, or the Apple logo. A well-designed logo can be an enduring and critical component of your brand messaging and consumer-facing communication.
How do you ensure your business in Calgary has a logodesign that achieves these important goals? By following five keys to success in developing logo concepts and choosing professional design services, you can equip your company with one of its most important elements. What are these keys to unlocking excellence in logo design?
1. Simple Is Always Better
Avoid over-complicating your design. The best logos have only a few elements to their design and construction. Some only have one — think of how simple the Twitter or the TikTok logos are, for example. Even with such seemingly basic design elements, they communicate effectively. Your logo can do this too.
2. Make Bold Decisions About Color
Consumers remember colour. Ensure that you’ve selected the strongest colours to associate with your brand. Define these colours accurately so that you can reproduce them effectively across different applications, including both print and the web. Your logo should “pop” with colour that draws the eye and holds consumer attention.
3. Avoid Recognizable Design Cliches
Every few years, a trendy new business sets a standard with its logo design — and then the copycats arrive. While these logos may look good in a vacuum, their similarity to other designs that rely on the same trends ensures a generic look. Such design can make your logo forgettable and easily passed over in favour of something more eye-catching.
4. Do More Than Pick a Font from a List
If you plan to use a logo that incorporates text or a slogan, don’t simply select a font from a list. Invest the time into having a professional design a script that produces the kinds of ideas and feelings in a consumer that you want to associate with a brand. Think of the classic Coca-Cola script as an example of successful design in this area.
5. Find Meaning in Your Logo
What does your logo mean? What do you want it to communicate, and what function does each element have? Go beyond logos that “look attractive” and invest in meaningful design. When you tell a story with your logo and have an explanation to share with consumers, you create memorable elements that reflect well on your brand.
Build a Better Logo Today
Whether you’re starting up a new business or undergoing a re-branding, it’s essential not to overlook the importance of professional logo design. Translating ideas into reality can be easier said than done, so once you have a solid idea, consider the value inherent in working with a professional logo design company with a track record of experience you can trust. With your sense of brand identity and the pros to translate it into a distinctive visual, you can achieve an important win for your business.
