You can perform all the data analysis you want. However, if you have no idea how to use it to benefit your client or company brand, it may not do you any good. Learn what not to neglect before you begin the social media reporting process. When you do, it increases your ability to provide answers a business has about its online presence.
Before you Implement Social Media Reporting
Of course, before you can generate a report, you need data. You can collect this from social media pages or from third-party applications. It will show you a variety of pieces of information such as what posts are the most popular and how many mentions your company has.
Take time to engage on your pages or have a project manager perform this pre-reporting action for you. This monitoring step will provide you both numerical and real-time data. You can prioritize this information and decide what would most benefit your client or employer as you make your report.
What a Social Media Report Usually Involves
Your social media report can include a variety of pieces of information you can use for different purposes. Make sure you understand how to read these reports and communicate the findings to your project team or clients. What you may want to include in your presentations depends on your intended audience, but it generally would involve the following:
Showing proof of campaign ROI –
- Showing proof of campaign ROI –Do the campaigns you run boost leads and sales? If so, it will show in the numbers. However, you also need to make sure the recipient of your social reports can see that. Sometimes, the way you reveal details in your report will make a difference in how your clients or employer perceives the reporting process. In this case, carefully communicating by any means possible including charts, graphs, tables or lists will add to your reporting credibility.
Provide evidence of meeting goals –
- Provide evidence of meeting goals –Whether it be increasing product territory or number of email signups, show your intended audience that the social campaigns are doing just that. Any data used to prove that a business is growing is what you need to include here.
Highlight highest levels of content engagement –
- Highlight highest levels of content engagement –Demonstrate using this data how the increased engagement can lead to more conversions. This part of your report also can be used when sharing how much exposure a brand receives when posting about certain topics.
Any information your client or employer wants –
- Any information your client or employer wants –Even if it seems unnecessary to you, your client or employer might have a reason to ask you for certain facts to be included in a report. However trivial it seems, do not neglect to share the information requested.
Also Make Your Reports Interesting
NetBase can help you handle some of the boring aspects of gathering custom social media reporting data. This includes calculating the likes, shares or followers a business has over a specified marketing period. You can even learn how to predict the interests of a target audience as you post content. However, it is up to you to learn how to convey the social media reporting data you present to project teams and clients.