Marketing is an important factor in generating sales, especially for small businesses. However, small companies and start-ups usually don’t have enough budgets for promotions.

Fortunately, there are still some ways you can strengthen your brand’s visibility without breaking the bank. Here’s how.

Put your money where it counts.

Signs are one of the most basic marketing materials you should have on your premises. A well-designed set can effectively draw in customers and call more attention to your store. According to a survey, 50% of people try a new business because of on-premise signs. To add to this, 35% of people don’t notice stores who lack signages.

This makes sense, especially for small businesses. Statistics show that most of your customers – up to 85% – live within 5 miles (8 kilometres) of your store. This means they get a chance to pass by your business daily. This also gives you a window of opportunity to draw interest.

When designing your signage, keep in mind the following:

Make it easy to read. Remember, people only have a few seconds to look at the sign when they’re passing by. Keep fonts legible and big enough to see from afar. Stay away from overly intricate fonts.

Keep it consistent with your branding. Use your company colours in the design. You should also place your logo.

Include all the important details. A lot of business owners prefer to add a tagline to their Brisbane signage. Don’t forget to include your contact numbers in a smaller typeface.

Your business name should be the star. Although you’re adding a lot of details to the design, it should still look clean – not cluttered. The name should have the biggest font and should catch the eye immediately.

Apart from large signages, it’s also a good idea to add supplementary marketing materials to your kit. Poster printing, for example, is a low-cost, effective way to broaden the reach of your promotions.

Take advantage of social media.

Social media is one of the best platforms for marketing your brand or service. It enables you to reach a wide range of audiences. You can even interact with your customers to increase engagement with the business! And the best part: it’s completely free. You can easily create a page without paying a dime.

The key to social media marketing is creating a page that’s useful and relevant to the customer. It should be a page where they can easily reach you to ask for important details. It also helps if you have a lot of positive reviews. This makes it more attractive to potential clients. Moreover, it should be regularly updated with relevant information about your business and the industry it belongs.

Business owners often want to drum up excitement for their business by getting a lot of followers on their pages. This can be done by spreading awareness to your existing customers. Incorporate your social media accounts on your posters and signs. Don’t expect your followers to increase overnight. It’s always better to start slow and steady, to ensure the growth of your page is organic.

Author: Carrie Sze