{"id":701,"date":"2017-08-22T10:00:12","date_gmt":"2017-08-22T10:00:12","guid":{"rendered":"http:\/\/www.marketingwithmiles.com\/?p=701"},"modified":"2017-08-26T10:00:35","modified_gmt":"2017-08-26T10:00:35","slug":"impact-online-presence-businesses","status":"publish","type":"post","link":"https:\/\/www.marketingwithmiles.com\/impact-online-presence-businesses\/","title":{"rendered":"Impact of Online Presence on Businesses"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digital marketing is a tactical term used to describe overall online marketing efforts. Large businesses leverage powerful digital channels like social media,\u00a0<\/span><a href=\"https:\/\/www.google.com.au\/\" rel=\"nofollow\"><b>Google search<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> email, and their websites to link with their prospective and current customers in Sydney.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Online Presence<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Having online presence will present a credible image of your business among customers, clients, and prospective ones. With an attractive website that is accessible without developing technical errors, you can engage the attention of the visitors. Further, using quality content that is fresh, updated regularly, original and unique, you can make sure that customers decide to buy your product\/service online. This way you will be ahead of competitors, and there will be more chances of you generating business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Through\u00a0<\/span><a href=\"https:\/\/www.digitalpresence.com.au\/\" rel=\"nofollow\"><b>online presence<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><span style=\"font-weight: 400;\">you can also know about your existing and potential customers, and it will make it simple for your clients to give their valuable feedback or pose queries related to the products\/services of your business website. This helps the business to improve and build a good customer relationship.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Being present online for your business is inexpensive compared to any other means of business promotion. Selling through online presence is much cheaper compared to traditional media. Further, it is economical to promote your product\/service online. The user, customers, clients all take advantage of the presence of your business online.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For small businesses, online presence is, thus, significant. Small business owners need, therefore, to have a strong and efficient web presence and adopt marketing strategies, to convert customers into loyal customers in their business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digital marketing, the promotion of brands or products via various forms of automated electronic media, varies from conventional marketing in that electronic media utilizes methods and channels that enable firms to examine marketing campaigns in real time. Sydney digital marketers have the responsibility of monitoring sales conversions, things that are being viewed, for how long and how often, what content works and doesn\u2019t work, etc. The Internet is somehow the channel that has a close association with digital marketing. Though there are others like mobile instant messaging, radio channels, wireless text messaging, digital television, mobile apps, electronic billboards, and podcasts, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Importance of digital marketing<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digital media is very diverse that potential consumers can access information any place and anytime they need it. The digital media is known to be the archive of social interaction, entertainment, shopping, news, and prospective consumers are currently exposed not only to what your firm suggests about your product but things that peers , media, relatives, friends, etc., are suggesting as well. And these people have the likelihood of believing them than you. Individuals want products they can trust, firms that understand them, conversations that are relevant and personalized, and provides tailored to their preferences and needs.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Three solutions to digital marketing achievement<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">*Manage difficult customer relationships across multiple of channels \u2013 both traditional and digital.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">* Initiate and respond to dynamic customer interactions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">* Extract relevant information from big data to come up with better decisions faster.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Search Engine Optimization (SEO)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The website is optimizing process and procedure to rank higher in results pages search engine, therefore raising the amount of free (or organic) traffic that the site receives.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Content Marketing<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The\u00a0<\/span><a href=\"http:\/\/omgseosydney.com.au\/5-key-content-marketing-trends-for-2015\/\" rel=\"nofollow\"><b>developing and promotion of content properties<\/b><\/a><span style=\"font-weight: 400;\">\u00a0for lead generation creating product awareness, customers, or traffic growth.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Social Media marketing<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The exercise of promoting your content and your brand on high ranked channels of social media to boost brand awareness, generate leads and drive traffic for your company.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Pay-Per-Click (PPC)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A technique of driving traffic by funding a publisher whenever your ads are clicked to your website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The Google Ad Words are a favourite type of PPC.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is a tactical term used to describe overall online marketing efforts. Large businesses leverage powerful digital channels like social media,\u00a0Google search, email, and their websites to link with their prospective and current customers in Sydney. Online Presence Having online presence will present a credible image of your business among customers, clients, and prospective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of Online Presence on Businesses - Marketing With Miles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingwithmiles.com\/impact-online-presence-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Online Presence on Businesses - Marketing With Miles\" \/>\n<meta property=\"og:description\" content=\"Digital marketing is a tactical term used to describe overall online marketing efforts. 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