{"id":2361,"date":"2019-07-23T06:11:01","date_gmt":"2019-07-23T06:11:01","guid":{"rendered":"http:\/\/www.marketingwithmiles.com\/?p=2361"},"modified":"2019-08-19T06:23:59","modified_gmt":"2019-08-19T06:23:59","slug":"social-listening-the-best-way-to-connect","status":"publish","type":"post","link":"https:\/\/www.marketingwithmiles.com\/social-listening-the-best-way-to-connect\/","title":{"rendered":"Social Listening: The Best Way To Connect With Today’s Customers"},"content":{"rendered":"
People used to pick up a telephone and call a customer support line when they had an issue or a question. It wasn’t uncommon at all for people to get frustrated when they could not immediately get the answers that they were looking for. Those customer lines still exist but they are quickly being taken over by the process of social listening.<\/p>\n
Understanding Your Social Media Channels<\/strong><\/p>\n Most companies have a variety of social media channels that they control and operate. The problem with this is that it quickly gets complicated when there are so many various websites to try to monitor. You can lose sight of what you set out to do when you first created those social media websites. That is why you need social listening to stay on top of things.<\/p>\n Reviewing Analytics<\/strong><\/p>\n Getting statistics and analytics from your social media platforms is worth its weight in gold. The information that one can get by just reviewing some of their figures from social media can influence the types of decisions that they make about marketing and related activities. Not having that information is really like flying blind in a world that continues to post more and more on social media. If your customers are putting all of this information out on the Internet for free then why wouldn’t you take advantage of it?<\/p>\n Seeing Things In Real Time<\/strong><\/p>\n The only type of data that is worthwhile in the social media landscape is data that is brought to you in real time. Things are always changing in today’s connected world and it means that if you are operating on data that is not coming to you as it is happening then it is practically worthless.<\/p>\n