Icame across this interesting article today about how web users will judge sites in the blink of an eye.

Yes, readers of your site will make a complete judgment about your site in less than a single second. Interestingly, the “halo effect” or lasting impression of your site can keep people at your site longer, judge your content higher, and even allow them to overlook simple mistakes. Once again, it pays to have a professional looking, solid, well designed, and laid out website. It will truly make a huge difference.