Iam currently becoming a Certified Google Advertising Professional. This means I have to complete 90 days of campaign management of over $1000 in addition to taking and passing their required test. The first two parts are easy, we’ll see about the test.

In preparation for the test I discovered the ultimate resource for Google Adwords. No, it’s not a high priced ebook full of secrets, it’s Google’s own series of video tutorials and quizzes, the Google Adwords Learning Center, and best of all it’s free. So before you buy another ebook on Adwords make sure you first learn the fundamentals and know the basics inside and out.

I see so many people online looking for the shortcuts and secrets to get them in the fast lane to big profits. However, ironic as it is, the secret is really that the ones at the top simply know the most about what they are doing and they start by mastering the basics.

Reminds me when Michael Jordan (greatest basketball player of all time) was asked why he was so good. The answer was simple, in addition to being a great talent, he was a complete master of the basics, he knew the fundamentals of the game inside and out. It was those fundamental skills that allowed him to get to the point where he could let his talent shine performing amazing slam dunks and winning championships.

Like Michael, you should be doing the same thing with your online business, master the fundamentals, learn and know the basics inside out. It’s amazing how much information is online for free and if used correctly can help you build a solid foundation for your online business and income.