One of the most effective ways to follow up with your leads is to use an autoresponder. An autoresponder will deliver your email messages 24 hours a day, 365 days a year in timed increments that you choose. If you spend some time creating a solid email follow up series you will immediately begin to see an increase is sales, in addition to increased sales over time as your messages are emailed to your customers and prospects. Here are six fantastic tips you should use whenever you write an autoresponder email series…
Make it simple. Don’t bother with complicated HTML emails and fancy graphics. Although these can fair well at times, unless you are an expert it is likely most people will not see your message like you want them to. Plain old text email messages can be just as effective today as they ever were. Whenever I see an HTML email I usually assume it’s a commercial message from a company or it’s spam. Many people also have HTML turned off in their email software, so to be safe, K.I.S.S. Keep It Simple Stupid.
Personalize it. Whenever possible use the recipients name in your subject and the email itself. A persons name is music to their ears. If you use it you will get better results and build a closer relationship with your reader. Even if they know your emails are automated that extra touch of using the readers name can make a big difference.
Send those emails! There’s no limit to how many emails you can send to someone and the more you send the more you will sell. Just make sure to spread the emails out so you are not bothering your readers too often and make sure the emails are relevant. A good rule of thumb is to include at least seven email messages in every follow-up series you write and spread them out over 10 to 21 days. You can even set up the same recurring email to be sent out every few months just to remind your readers about you.
Test & Proofread. Yes, you should test your autoresponder and make sure that it is being sent out on time. Sign up for your own autoresponder series so you can receive your messages just like your subscribers will. You should also have your entire email series proofread by a professional. If you cannot afford a professional at least have someone look over your series for grammar and basic errors. Run a spell checker over your email messages as well.
Honor all removal requests. To avoid spam complaints you should ALWAYS honor the request of anyone that wishes to be removed from your autoresponder. Also make sure you include a link in every email that makes it easy for someone to remove themselves from your list. No, it’s no fun to see subscribers leave, but if they don’t want your email anyway it’s really doing neither you nor the subscriber any good.
Go Professional! Use a professional autoresponder service or software. Doing so will help increase your email delivery rate by getting past spam filters, provide you with many useful and flexible options, as well as allow you to back up your email list. The two autoresponder services that I personally recommend are Aweber and AutoResponse Plus. Aweber is a hosted solution that is run by the company and you pay a monthly fee in order to use it. AutoResponse Plus is what I personally use and is a software/script that you install on your website in order to run your autoresponder. Both are good and provide different options depending on what you are looking for. If you are not an experienced webmaster or marketer I recommend starting with Aweber.
So there you have it, six tips to increase your autoresponder profits. It doesn’t take much to start your own autoresponder except a little time. Remember, with an autoresponder you are not limited to selling your own product, you can endorse and promote any related affiliate product or service to increase profits even further!
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