Today I logged into my Adwords MCC (Client Center) to find that all the accounts that I manage have completely disappeared. Just goes to show that even Google with all their billions of dollars and thousands of servers all around the world can lose your information. Luckily all the accounts are still intact, I just can no longer manage them.

What’s really scary is if this can happen then they could easily lose all my bidding and advertising information. Thus, if you use Adwords you should be using their Adwords Editor to download and backup your information. However, more importantly no matter what online service you use, if it’s important or making you money you should keep a backup of everything!

Lesson for the day? Backup everything, even things that you trust large companies to handle, you should really be backup up yourself. If you’re using an online backup service make sure that you have your own local backup too.