Ijust watched an extraordinary film called Man on Wire.  If you haven’t seen it you really should.  It’s about a man that walks across a tightrope between the two World Trade Center towers!  It’s a movie about passion, dreams, and pushing life to the edge.

Not many of us are as big a risk taker as Philippe Petit, the man who performed the feat.  However, we can still implement the lessons he shares in the movie in our own lives and marketing.  You see, so many times I talk with people that are too afraid to take even the smallest risks online.  They’re practically paralyzed in their marketing efforts because they’re afraid of what Google might do to their rankings, that their landing pages might get slapped, or they may risk losing sales.  However, it’s the people that push the envelope a little further and aren’t afraid to take larger risks that end up with the larger rewards.

Frank McKinney calls this risk taking “exercising your risk threshold muscle”.  If you don’t know of Frank, he builds some of the world’s finest and most opulent mansions ever built all on spec!  Meaning he doesn’t have a buyer when he builds them.  Talk about risk!

Sometimes it’s easy to get stuck in a comfortable rut, and it’s definitely easier to take bigger risks if you have nothing to lose.  Yet, if you really want to push things, to really see what’s possible with your marketing and your business you have to be willing to walk the wire to some degree.

What risks could you take in your business that could really pay off for you?  Are you holding off spending more money on getting help or purchasing more content for your website?  Have you been holding back on implementing some split-testing because you’re afraid you might lose sales?

Whatever your personal risks are ask yourself, what would happen if I took these risks and succeed?  You can’t find out if you don’t take the risk.