Last week I went to Disney World. It was a blast! I had never been there before so it was all new to me. My family and I had a wonderful time. At every turn I was thoroughly impressed by how professional everything was, the place was so clean and everyone was extremely nice and generous.

Having an all-seeing-marketing-eye, I couldn’t help but notice many amazing marketing techniques they use to bring in huge amounts of income, techniques you can apply to your own business.

One of the most obvious marketing techniques that Disney uses is their all pervasive merchandising and branding. They have Disney everything! From bags, to clothes, to spoons, to water bottles, you name it. They have so much merchandise and it’s all totally integrated with everything else they do. They have rides related to their movies and they sell everything related to that movie right outside the ride. They get you in the mood, then ask you to buy! You should be doing that in your business!

Are you selling a product or service online? If so, are you up-selling immediately after the sale? How many related products do you have to offer your customers? I bet if you thought about it you could come up with 10 or 20 more related products to sell to your customers, Disney sure does! Why not come up with an audio version of your ebook, a video version, how about a hard copy, one-on-one assistance, a study guide?

Another aspect of Disney World marketing is their customer service. I have never seen such great customer service on a vacation in my entire life. Anything you need or ask for is considered important and you always receive a cheerful response. Their staff is friendly and you can tell they truly value and work for their customers.

How do you treat your customers? Do you follow up with them after they have requested your help? Do you follow up with them after the purchase to make sure they received everything okay? Could you offer help in additional forms such as toll-free telephone support? Great customer service is one of the best investments you can make in your business, make sure you are treating your customers right.

Disney also knows their value. From the cost of the resort, to the cost of a hot dog, you are going to pay for it. But with the great entertainment value they provide and exceptional treatment you receive people in droves are willing to pay it. Sure Disney could charge you a few dollars less here and there, they would still remain in business, but they know what they are worth and they are not afraid to ask for it.

Too many times we devalue ourselves, our services, and our products. Sometimes it’s just a matter of asking for more which brings in more income. If you don’t value yourself and what you provide for your customers you won’t be asking for enough. So ask yourself if you could charge more, chances are you can.