This public is generally even more prepared to understand your solution and how it can help you overcome problems or improve processes, that is, to buy it.

Participate in Quora

Despite being a social network, Quora is worth a special topic, as it can be considered the largest social network for sharing knowledge. What this means? That the dynamics of questions and answers of this platform, which is very similar to a forum, has moved several areas of knowledge. And, in the case of technology, we can give an even greater prominence.

Many people use Quora to question about technology and the social network tends to rank very well (on the first page) some types of questions about SaaS, such as “I am thinking of buying this product X, does anyone recommend?”. Always be aware of the number one curiosities, that is, the first pages of results and look for what questions and evaluations left came from ordinary people, and not from companies, to answer them.


The point here, again, is to build trust and gain visibility. So don’t just say that it offers software for that niche. Actively introduce yourself to try to help with the issues raised. If you are able to offer truly qualitative responses, people will likely go after your profile and be able to see that you, for example, are CEO of a SaaS company that offers a useful solution to their problem. That way, you can enter the list of hiring possibilities without even having to offer your product or service.

Create your own forum

If participating in forums can already bring incredible results to gain authority and brand awareness, imagine creating your own discussion space. If this solution is feasible for your company, do not hesitate to put it into practice. Thus, your organization will be largely responsible for generating a dialogue around the theme that your product is inserted.

In this space you can indicate your rich materials or blog posts within each topic raised, or just present answers that really help the participants. This will not only generate buzz for your business, it will also help your target audience to take more steps in relation to their education on the subject. The use of the roadmap maker comes easy on the making of the business.


Many technology companies have already invested in this strategy and obtained very interesting results, such as Rock Content, a partner of RD that created the Content Marketing Forum , which addresses several topics related to the production of content for marketing. In addition to gaining authority on the subject, your business will position itself as a reference in the market, attracting new customers without great efforts from the sales or marketing team.

Work with marketing automation

There is no point in attracting visitors to your website with all the tips already mentioned if you are unable to turn them into Leads and keep them close, nurturing them with other content until they are ready for purchase. Working with marketing automation is to avoid wasting all the effort you have had so far. This strategy facilitates a closer and personalized relationship through segmentation, in addition to allowing you to educate your Leads explaining why a product is like yours is relevant to them. To learn everything about the subject, from theory to practice, we recommend reading our eBook “Marketing Automation”.

Despite gaining more and more space in companies’ Digital Marketing and bringing real and measurable results, there are few organizations in Brazil that invest in automation and, therefore, whoever uses this resource ends up leading the way. The use of marketing automation is to close with a flourish (before sending to sales) all the strategies you have done so far.