Affiliate marketing plays an important role in the digital marketing landscape. In 2020, there’s no stopping what it can do for many online businesses and online entrepreneurs.
Recent studies show that over 80% of companies and brands use affiliate marketing as part of their paid and mobile marketing and advertising strategies, mainly because it requires quite minimal investment. What’s more, it’s like adding more people to your marketing team by using third-party companies or affiliates but without the extra cost. This is because, with affiliate marketing platforms and programs (such as Ads Supply, ClickBank, and others), you only pay affiliates when leads are converted, and sales are made.
Affiliate marketing trends in 2020
Experts predict that affiliate marketing budgets in the United States alone will grow to over $6 billion by this year. In continuation of that, in this article, we’ll discuss some of the trends that will shape affiliate marketing in 2020. But before we go deeper please keep in mind that having some SEO will always be of value and writing articles in the correct format will always be a big benefit. You can use the help of a character counter to help you identify and accurately measure the current number of characters that your content has before publishing it live. Let’s dive in!
- Influencers and micro-influencers
More and more people will share information and even products related to their favorite brands through social media. This will push businesses and companies to cash in every time influencers mention their products on Instagram, Facebook, and Twitter, and search for more influencers and micro-influencers that can find creative ways to make their content go viral.
- Voice search optimization
The introduction of voice-activated devices such as Alexa, Google Assistant, and Cortana, has paved the way for people to use a voice search on their mobile phones and voice assistants. This year, more and more affiliate marketers will take advantage of voice search, which is at least 50% of all the searches online. Experts also predict that 30% of all searches will be done with a device that has no screen. This means that voice search is going to be one of the most important search methods in the coming years.
- Video content and images
People’s attention span has shrunk over the past few years. This is why you will see more and more video content and images in the years to come. Naturally, affiliate marketers are expected to use a lot more infographics and videos of various trending topics, and a bit less regular articles and posts.
- Data-driven marketing
As the name suggests, data is going to be used to drive more accurate marketing. Meaning, advertisements and marketing campaigns will be based on user data. In the past few years, this method has been used by many big companies and brands to drive more targeted traffic and increase sales. This year, many affiliate marketers will join the bandwagon.