Marketing is one of the most rewarding jobs around the world today. It is also one of the easiest jobs you can find in the UK, US, Canada and Australia. But marketing, being one of the key functional areas of business, can be a frustrating career option if you don’t know your way around the industry.

However, you can overcome some of the major challenges of marketing if you’re ready to invest efforts and learn the rope. Truth is despite its overwhelming challenges; you can actually build a successful career in marketing if you can devote time and efforts to acquire the right skills.

If you think marketing is for you and you want to learn the secret of success in the industry before launching out, here is a guide on how to start a career in marketing. Now, read on and make sure you pay attention to details:

  1. Research the Various Marketing Niches

Marketing is really a broad field. If you don’t take your time to study the various marketing niches and choose a niche for yourself, you may end up being frustrated for lack of direction. You also need to decide whether you’re going the traditional way or you want to go digital. Some of the common marketing niches among others are: Social Media, Paid Advertising, Search Engine Optimization, Content, Copywriting, and Email Marketing.

  1. Pick a Niche

You won’t get ahead if you don’t choose a niche for yourself. Thus, it’s important that you find a niche that is most appealing to you and start putting all your efforts to build your presence in your chosen market. Never pick a niche because of the seemingly financial prospects. All marketing niche are lucrative. Just choose the niche that is most appealing to you and start building your skills.

  1. Know the Job Requirements

For every niche, there are job requirements. Your responsibility is to know what your duties are and do everything to accomplish them. Once you’re good at doing what is expected of you, there is no doubt that you will soon become one of the most sought-after marketing experts in your niche.

  1. Attend Marketing Seminar and Training

Another effective way to grow your marketing career fast is to invest in training and retraining. Let the experts show you the rope. By attending seminars regularly and learning from experts, you will be able to pick new marketing tips and also improve on your old skills.

  1. Go to Networking Events

As a marketer, you need to grow your contact base constantly if you want to become successful. One effective way to do so is to always attend get together events in your local community. You can do this by setting a goal for yourself. Decide to meet only 4 new contacts every month. Little-by-little, before you know it, you have grown a huge pool of likeminded people around you. No doubt, these contacts will always come handy in your marketing career.


There is no doubt that marketing can be a rewarding career. But first, you will need to pay your dues. The above guide will help you to get started if you are a newbie in marketing.  However, if you need experts’ guides to get started as a marketer, contact Joblang today for the best industry guide.