I’ve heard of people doing this before, placing their phone number in their Adwords ad, I’m not sure if it’s against Google Adwords terms of service or not, but I’m sure it works quite well. I wasn’t looking for this service, however if I was I certainly would have picked up the phone and called the number in the ad right away, especially since it’s the only number it really stands out against the other ads.

Think about all the clicks you wouldn’t have to pay for but all the calls you would still get! Plus, the ad really stands out. The even cooler part is this guy is too cheap to even use an 800 number, he’s not paying a dime and getting free customers!

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3 Comments on “How To Decrease Your Adwords CPC by 500%”

1. 
   Comment by Vijay Teach Me $$ - October 11, 2007 @ 5:50 am

   Hi Mike,
   Nice insight, will it work for every niche, maybe not but a very good idea where customer may want to talk to somebody in person.

   Vijay

2. 
   Comment by Andrew - October 11, 2007 @ 8:28 am

   This will also lower your CTR which can raise your CPC. So whether this really helps or not is debatable, I guess it really depends on keyword and competition.

3. 
   Comment by Sandy - November 9, 2007 @ 9:32 pm

   Andrew is correct. If you don’t get a high enough Click Through Rate (i.e. everyone calls, nobody clicks) Google will penalize your ad by forcing you to have a much higher bid or denying the ad altogether.

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