When I signed up for HackerSafe they told me that their tests proved it increased conversions and they touted to me how recognized the brand name ‘HackerSafe’ was. It was recognized worldwide and a sign of trust and security that gave your site visitors and customers extra comfort when doing business with them and helped overcome buyer skepticism.

Hard to believe it was that strong of a brand. Especially since I went to one of my sites today and apparently they have suddenly changed ALL the HackerSafe “trusted and recognized” logos to ‘McAfee Secure’ logos. I guess all the credibility wasn’t worth keeping. It also wasn’t worth telling their customers about ahead of time either. I pay $100 a month for their .gif image on two of my websites, would have been nice to know ahead of time along with justification of the switch.

I read several articles about the HackerSafe logo where split testing from 3rd parties showed a slight increase in sales when the HackerSafe logo was used vs. not using it. Now, I’m really overpaying for it I feel, although I will have to do my own split-testing to see if it’s making any difference. Only time will tell.

Just makes you wonder how strong a brand really is or how together a company is when their product and brand can simply be replaced without even notifying paying customers about the switch. Like I wasn’t going to notice or care. Apparently they are banking on McAfee being a bigger brand name, let’s hope they’re right.

Are you paying for HackerSafe logos? How do you feel about the switch? Leave a comment and share your thoughts.

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4 Comments on “Hackersafe now McAfee Secure?”

1. 
   Comment by Shaun Wallace - August 7, 2008 @ 9:33 pm

   Interesting! We were planning to use the HackerSafe logo on a few websites and do some A/B testing and tracking, but now I’m not too sure.

   Have you tried “Comodo Hacker Proof” Miles? I need to get some time to test and track a few of these.

2. 
   Comment by Miles Baker - August 7, 2008 @ 9:54 pm

   Hey Shaun,

   I’ve never tried Comodo, quite expensive after the 90 day free trial. However, if it helps conversion rates that much it could really be worth it I suppose. You’ll have to keep me posted if you test it out.

3. 
   Comment by Cresta Pillsbury - August 8, 2008 @ 8:42 am

   Hi Miles,

   I read your post and I totally agree with you. I would love to link to it from my blog. Please read my Blog I believe you might find the information very enlightening as a merchant.
   http://crestapillsbury.wordpress.com/

   Best Regards,
   Cresta

4. 
   Comment by Miles Baker - August 8, 2008 @ 9:48 am

   Hey Cresta, great article on your site! McAfee definitely is not that great of a company in my opinion. Feel free to link to this article as well. Thanks

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