It may seem far-fetched, but an on-line app is one of the modern ways that can make your business stand out from the millions of others in existence today. And your business – even if only a one-person small business operation – can acquire the unique bit of class that makes it attractive to prospective customers just by having an on-line app that is immediately recognized as yours compared to your competitors.
This may sound extreme, but it is this century’s version of the unique logo or business name that gives companies world-wide success and recognition. It can be the century’s equivalent of the “Golden Arches” or Exxon Tiger. Today a business with a good web page – one combining graphic design, video, and writing – can be the difference between the classified pages of a newspaper and an ad that people on the street immediately associate with high-quality yet affordable products or services. And obtaining a top quality on-line app for your business is not as costly or difficult as it may seem.
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For example, suppose you own a business that produces accessories. To market it you would want a web page that not only presents accessories to prospective customers, but also one which lets the customer to see how your products could benefit them. This might mean a combination of photos of models wearing your product in various settings – from formal affairs to outdoor recreational activities. It might also include testimonials from other clients. And it might include an “interactive” element that lets one “see” how a sample product might appear when tried on, as it would in a mirror.
Viewers should also be able to express their individual preferences. A “selection table” could be included where a prospective customer could check off the materials, colors, and characteristics they desire. Some graphic designs may help serve this purpose. And there could be a section giving customers a sense of how costs are impacted by preferences in design or materials along with anticipated production times.
Such a web site makes the customer a participant in product development while having the accessories professionally designed and produced. This would have the effect of offering a clearly unique product and service to prospective customers. And it can be the app a regular customer frequently turns to when seeking your service or product.