That’s a great question, one that I always ask before I start on a serious project. I’ve had some very successful products in the past, and when I think back on why they found quick success one of the reasons is they were different, they were either ahead of their time, cutting edge, or they were completely different. They were remarkable products which in turn got me great exposure and more sales.

The reason I’m writing about this today is I’m personally starting a new business venture with a partner and this idea has been on my mind lately. The project is somewhat of a large undertaking, and again, it’s something new, it’s first of its kind, and it’s truly remarkable. It has a viral component to it, yet beyond that it’s going to have to be remarkable for that viral component to work, which I believe it is.

Before I started on this project I asked myself several questions. You may want to consider asking yourself similar questions before you start on any serious project of your own.

• Would I recommend this to my best friend, my Wife, or use it myself?
• Is it unique, new, original, different, special, or does it stand out in any way?
• Does it provide true value?
• Is it filling need? Are people currently looking for it? If it were available would it fill a void?
• Would I tell my friends and/or family about this product?
• Will other people tell their friends and/or family about this? Is it remarkable?

The answers to all those questions will play a critical role in the success of your new venture, and they should all have the same answer, YES.

Being in the Internet marketplace it’s 100 times easier and faster to get your product noticed. Word of mouth travels at lightning speed, and in numerous ways such as video, email, social networks, blogs, etc. However, none of those methods will do much for you if your product isn’t worth talking about, if it’s not remarkable.

Being remarkable doesn’t only apply to products or websites. Ever since I got my Iphone (perfect example of remarkable) I’ve been watching a LOT of YouTube videos on it. What I notice is the same concept happening every day when I look at the most viewed videos of the day/week/year, they’re all the most remarkable videos! I end up sharing a lot of them with my friends.

Things that are remarkable get talked about and shared. Unfortunately I see way too many websites, blogs, ebooks, and other products with nothing different about them, nothing to separate them from the thousands of others out there. Being remarkable could be something as simple as exceptional hands on training or customer service, or even a unique way of presenting or organizing information, even a unique look or design is a start.

Find out what’s remarkable in your business and make sure you let people know about it!

I hope you enjoyed this post. Stay updated on future posts by subscribing to my RSS Feed.

Some days are definitely better than others. Especially yesterday, I got a nice surprise bill from the IRS for several thousand dollars with large penalties, then another hefty bill from one of my accountants, come to turn out the task I hired the accountant for was related to those taxes and the enormous penalties which may have been prevented had the accountant done her job. It wasn’t a nice surprise.

In addition to this, I decided to upgrade my XP machine to Windows Service Pack 3. What a mistake that was! To make a long story short, it corrupted Windows so badly my only option is to reformat. I’m losing several days of productivity without it.

I can’t complain however, these are minor setbacks compared to many I’ve encountered over the years, and I can afford to pay the taxes, as well as buy a new computer. However, it reminds me that no matter what setbacks you have in business, frustrations are going to happen, it’s a guarantee. Things will not always go like you want them to. Campaigns may get slapped by Google, someone will steal your online content, and you could easily be falsely accused of spamming or something else. Nonetheless, you have to realize it’s all a part of doing business.

I see people complain on forums, bitch and moan about a refund, or something that isn’t going their way. Many times I see people even quit and give up when they encounter obstacles. What they don’t realize is that’s all a part of this game. You have to continue or you lose, period. 99% of obstacles in business can be overcome with a commitment to succeed with time and elbow grease. Trust me, I’ve been there. When I started I didn’t have a credit card, a bank account, and hardly any money. My credit was so bad I had to seek out a bank that didn’t run a credit check. On top of that I didn’t even have my own computer. I didn’t make excuses, I just made it happen!

I’ve been over $50,000 in debt with the IRS and negotiated and struggled, and worked my way through it over several years. I’ve had my share of obstacles, as anyone in business will have. Yet, when I see someone on a forum say “this is too hard” or “that’s a lot of work”, well, it makes me want to puke!

No matter what comes against you today, this week, or this year, stay committed and focused, and realize that truly, it’s all a part of doing business. The only thing that really separates the successful from the failures and the quitters is the commitment and dedication to succeed. People can come up with all kinds of excuses for why things didn’t work out, but in the end someone is going to make it to the top, and that person won’t have an excuse for why they didn’t get there.

The video below illustrates this point exactly. How many people do you think would say “I can’t play guitar because I don’t have any arms”? As you can see, most limits are in our minds.

I hope you enjoyed this post. Stay updated on future posts by subscribing to my RSS Feed.