I can’t believe how many fake testimonials I see online these days. In fact, I’ve even seen some testimonials with images of people that are images you can purchase from online stock photography sites! The trouble is sometimes it’s hard to distinguish between real testimonials and fake ones, and with the cloak of the Internet you don’t really know if you’re dealing with someone legit or not and if their testimonials are all fake.

I’ve written extensively about the power of real customer testimonials, and I strongly urge anyone who is selling something online to use them.

Now there’s a service that will give your real testimonials the extra proof and validation they need to assure your visitors that your testimonials are the real deal. The site is called AuthenticatedTestimonials.com and they will verify your testimonials and then allow you to use their authenticated logos underneath your testimonial. It’s a really ingenuous idea, and only lends extra credibility to your site and especially your testimonials. Here’s an example of one of their testimonial logos you can use on your site…

The pricing is very affordable. To use the service it’s $34.99 the first year, then $24.99 every year thereafter. That will include two testimonial validations. For additional testimonials you’re looking at one-time $12.99 fee. So for a handful of quality testimonials I think this pricing is very reasonable.

Using the service is also fairly straight forward. Once you have a testimonial you send it over to Authenticated Testimonials along with the contact information for that person. Authenticated Testimonials will contact the person by phone, then email them a form to be signed and faxed back to them which verifies the testimonial.

This site is fairly new, about 4 months old as of this writing, but has some backing as it’s part of a much larger company and the 7search network. I called them this morning to get some details before sharing their service with you and they were quick to answer the phone and very helpful with my questions.

Having your testimonials verified by a third-party really is a very smart idea if you’re using them to help sell your product. I for one, will certainly be using them as I’m always looking for any extra advantage to help lend my site credibility and increase sales.

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3 Comments on “Authenticated Testimonials - Testimonials With Validity”

1. 
   Comment by Rodney Brooks - May 23, 2008 @ 7:25 pm

   Excellent post Miles.

2. 
   Comment by Miles Baker - May 23, 2008 @ 7:45 pm

   Hey, thanks Rodney! Thanks for the feedback. It’s a really cool service.

3. 
   Comment by Jason - May 24, 2008 @ 10:27 pm

   Interesting business. I was just pondering yesterday over this type of thing. It would be nice to see this type of thing on TV infomercials (where fake testimonials prob all began…lol). Thanks for the info on the site though…

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